Retail 2030: The Trends Defining the CXO Agenda

Retail's rules are being rewritten. AI now mediates discovery before consumers reach a brand's storefront. Platform giants compete on data advantages incumbents cannot match. Tariff volatility is no longer a forecast risk; it is today's operating reality.

The report surveys 336 C-suite executives across four regions and three retail formats to map the gap between where the industry thinks it needs to go and what it is actually building. It identifies seven capabilities that separate the retailers who will lead from those who will follow, and reveals why the 56-percentage-point gap between AI conviction and AI readiness is the most consequential challenge retail faces before 2030.

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