Speakers

Elsa believes that data should serve people — not the other way around. As a global leader in Analytics and Insights at Mars, she transforms complex data into pet and human-centered solutions that drive real-world impact. A passionate advocate for rethinking retail through a human lens, Elsa challenges organizations to see the stories behind the numbers and build a more connected future.

As her legacy, Elsa hopes to contribute to driving more meaningful human connections and to making this a better world for pets everywhere.