Speakers

Lexie Morris is Chief Growth Officer of ESSENCE Group, a China-based brand experience, consumer engagement and distribution platform. She has nearly two decades of experience building, launching and growing international consumer and retail brands in China, combining the perspectives of an operator, adviser and agency leader.

Prior to joining ESSENCE, Lexie served as Vice President of China for Sweaty Betty, where she led the brand’s China business from market entry and developed its local retail, community and activation model. Following the brand’s acquisition, she worked directly with Baozun’s leadership on the transition of the China business. She has also advised Rapha on its China entry strategy and the opening of its first China Clubhouse, and previously led Whittard of Chelsea’s China business across e-commerce, livestreaming, physical retail activations and local brand development.

At ESSENCE, Lexie leads growth strategy, international partnerships and the expansion of the group’s brand operations and distribution business. The group has more than 25 years of experience working with leading global luxury and consumer brands in China across retail activations, pop-ups, events, VIP engagement, social influence and brand experience.

A fluent Mandarin speaker, Lexie has spent most of her career in Mainland China and regularly contributes to industry discussions on China retail, localisation and consumer behaviour. She has spoken at the invitation of Rednote, Alibaba, Design Shanghai, the British Government and the China-Britain Business Council, and is a regular expert contributor to Jing Daily.