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Nelson Sam
Strategy and Scale Leader, EMEA,
Salesforce
Nelson Sam is the Strategy & Scale Leader for EMEA at Salesforce and an Industry Advisor for the Retail and Consumer Goods sector. With a background in strategy consulting at McKinsey, M&A at EY, and global sales leadership at Thomson Reuters, he brings deep expertise in B2B SaaS for the Retail and Consumer Goods industry. A seasoned GTM & Industry strategist, Nelson specializes in AI-driven customer experiences, agentic workflows, and scaling businesses through innovative technology and industry-specific solutions.