Speakers

Sharmila Murat is a global operator, investor, and board director with more than 25 years of experience building and scaling luxury, fashion, beauty and consumer businesses across Asia, the Middle East, Europe, and the US. She is the founder and principal of LysCalla, helping global fashion and beauty brands grow in Asia and the Middle East.

Prior to founding LysCalla, Sharmila was the Chief Commercial Officer and a board member of Bluebell Group, a leading Asia-Pacific retail and distribution partner for luxury and lifestyle brands headquartered in Hong Kong. She also served as a non-executive director of Agthia Group PJSC (ADX: AGTHIA), an Abu Dhabi-based regional food and beverage group operating across the Middle East and exporting globally from 2022 to 2026.

Previously, Sharmila spent nearly fourteen years with the Chalhoub Group, the leading luxury group in the Middle East, where she led multiple luxury, fashion, beauty, and department store businesses, and launched new brands and concepts. In her last role at Chalhoub, she served as Chief Investment Officer and represented the group as a director on several company boards.