In this edition of World Retail Lab Asia, we spotlight must-hear economic forecasts to emerging trends and innovative store concepts. The agenda is packed with must-know sessions and expert speakers shaping the future of retail.
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09:00
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240 mins
The Hong Kong Flagship Store Tour programme gives delegates the opportunity to go behind-the-scenes of some of the most innovative and inspirational retail concepts in the world. Choose from a selection of three carefully curated tours that highlight some of the best physical retailing in Hong Kong:
Tour 1: 09:15 – 12:45 Experience, Aspiration & Brand Power POP MART → SOGO → Chow Tai Fook
Tour 2: 09:45 – 13:30 The Future of Everyday Retail JD Mall → 7-Eleven → Wellcome
Tour 3: 09:50 – 13:45 Lifestyle Retail Reimagined, MUJI → Lacoste → Lane Crawford → Mannings
13:30
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Networking Lunch Break60 mins
14:30
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5 mins
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14:35
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10 minsSuccess or failure is determined by the consumer. Looking across Asia’s key markets, which are the most receptive to new brands? How are Gen Z consumers behaving differently? What are consumers looking for from brands? All these questions and more will be addressed by one of the world’s leading consumer research businesses.
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14:45
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30 minsYouGov’s presentation will provide detail on how Asia’s consumers behave across the different markets. This panel will bring together brand owners and operators to share their experiences of how to build a brand, in which locations, platforms and channels. What should brands expect from their local partners to help them win the local consumer?
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15:15
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30 minsWhat makes a brand attractive to franchisees, operators and market partners across Asia? But what are the considerations for any brand looking to select the very best partner for them to open in Asia’s key markets? What are the foundations for a long-lasting partnership? A panel session that brings together experts to discuss their experiences and views to help open up a conversation in the room.
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15:45
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20 minsThe speed with which new brands have emerged from Korea, China and other Asian markets has excited retailing around the world. Driven by high consumer engagement and social media, brand following can gain instant viral communities, particularly by Gen Z consumers. As a special, exclusive, session, the World Retail Congress has invited students from the Hong Kong Polytechnic University to present a selection of new brands that they have started following and tip for as ones to watch.
16:05
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Networking Coffee Break30 mins
16:35
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30 minsAs more Asian brands pursue international growth, what support do they need to scale successfully beyond their home markets? Industry leaders will discuss the role of operators, landlords, marketplaces and advisory partners in helping brands navigate new territories, build market relevance and achieve sustainable expansion.
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17:05
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30 minsBringing together experienced market leaders and industry experts, this closing discussion will assess the outlook across Asia's key retail markets. From established growth hubs to emerging opportunities, panellists will share where they see the greatest potential for investment, partnerships and expansion over the coming years.
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18:00
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120 mins
To close the first day of the World Retail Lab Asia, a special reception hosted by KPMG at the KPMG Hong Kong offices. An evening of networking that begins with an exclusive presentation and launch of the Brand Conviction Index, Inside Retail Asia’s critical new report on Asia’s Top 100 brands compiled from 17,000 consumer interviews across 11 Asian markets.
08:00
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Kennedy Room, Level 760 mins
To help share his experiences and insights, we are delighted to welcome William Kim, one of Asia’s acknowledged retail leaders with international experience at Gucci, Burberry and All Saints as well as Samsung Electronics and Shinsegae International. William has built a reputation as being a visionary leader who embraces change and the latest technologies in order to create truly customer-centric businesses. He is now helping lead a global start up that bring together sports, fashion, retail and consumer lifestyle experience.
This is a closed-door session and to attend you must sign-up in advance.
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09:00
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Main Stage5 mins
09:05
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Main Stage20 mins
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09:25
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Main Stage40 mins
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10:05
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Main Stage20 minsIt is the challenge for all retailers, globally, but in Asia, the speed of digital technology adoption by consumers means that the “omnichannel” journey as to be made ever simpler and engaging by retailers. Who is leading best practice and what does success look like?
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10:25
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Main Stage40 minsHow are successful retailers and platforms creating networks of services, payments and partnerships in order to meet the needs of consumers at every touch point? In this special session, Tencent Smart Retail will demonstrate the power of creating a retail ecosystem and share the stage with some of their key retail clients and partners.Tencent Smart Retail
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11:05
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Morning Networking Break40 mins
11:45
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Track 140 minsA sector that had become a reliable profit centre has, in common with global trends, been hit badly by falling demand and consumer push-back. But in markets where service, experience and luxury brands remain key, how are retailers and brands in Asia fighting back? What new ways are brands connecting with younger consumers?
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Track 220 minsIt is already clear that the world of Agentic Commerce is dividing into Western GenAI experiences and Eastern/Chinese experiences. What unites both approaches are the emergence of deeply personalized, truly human-like retail experiences that are setting new consumer expectations. Hong Kong has become a global case study in that intersection of Eastern and Western Agentic experiences. In this session, hear what this means in practice and how you should plan your Agentic future.
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12:05
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Track 220 minsLearning from retailers in Europe and the US, Asian retailers are beginning to embrace private label to provide unique product and deliver great value.
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12:25
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Track 240 minsAttracting today’s consumer in Asia’s increasingly competitive markets is getting ever harder. In this session, hear how retailers and brands are developing new concepts or forming innovative collaborations and partnerships to build excitement and interest from across all sectors of retail.
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Track 140 minsAsia has long been established as the supplier to much of the world. Global challenges have brought major changes but at the same time, technology and AI is opening up opportunities that could only have been imagined
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13:05
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Networking Lunch Break85 mins
13:15
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Granville Room30 mins
Putting the consumer at the heart of a retail business is critical for success but is becoming ever harder as consumer trends, tastes and behaviours move with breathtaking speed. To help understand more about a world shaped by social media, influencers, technology and now AI, we have invited one of the leading experts in consumer change in Asia to help make sense of it all and suggest how to develop strategies to embrace the disruption.
This is a closed-door session and to attend you must sign-up in advance.
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13:45
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Granville Room30 mins
Digital technologies, AI and Agentic are reshaping retail and never faster than in Asia. How should a retail leader think about implementing and approaching the adoption of transformational technologies? How to ensure that your teams are right behind you? What should future leaders know about the next waves of AI and Agentic? We have invited a highly experienced retailer with more than 20 years digital, retail and marketing experience – 10 of which were with Walmart in China to share his experience and views.
This is a closed-door session and to attend you must sign-up in advance.
14:30
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Main Stage20 minsDespite the speed of digital adoption by consumers, there are clear and growing signs that people are seeking the excitement of physical events and experiences. Korea’s HYBE Corporation has become one ...AlixPartners
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14:50
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Main Stage20 minsSoutheast Asia is one of the fastest growing retail markets in the world, driven by the development of the infrastructure that enables the rapid rise of online sales. Hear how this is taking place and what it means for the future from one of the key players building and delivering that infrastructure.
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15:10
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20 minsHow do you future-proof a 175-year-old retail business? Lane Crawford’s Chairman and CEO has developed with her team a bold new strategy that embraces innovative ideas and thinking to put the customer even more at the heart of the luxury department store business. This special interview with AlixPartners’ Lisa Hu will provide deep insight into how retailers should be meeting today’s industry challenges through focusing on the unique fundamentals of the business that can be strengthened to deliver sustainable growth.
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15:30
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Main Stage20 minsConsumers increasingly discover, explore and buy through the platforms, creators and communities where they already spend their time. From TikTok Shop and livestreaming to influencers and social video, the boundaries between media, entertainment and commerce are rapidly disappearing. Social shopping is no longer simply another sales channel. It reflects a broader shift in consumer behaviour, where media can be a store, creators can be storefronts and almost any moment can become shoppable. What does this mean for retailers and brands seeking to remain relevant, distinctive and profitable in a world where shopping is becoming part of everything?
15:50
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Afternoon Networking Break30 mins
16:20
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Main Stage20 minsHear from one of Asia’s and the world’s leading businesses helping to change the shape of retailing. An essential and unmissable look into the future of retail.
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16:40
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Main Stage30 minsSome of the world’s biggest power brands have been created and internationalised from Asia and by the Asian consumer. From Pop Mart to Miniso and the multi billion-dollar K-beauty sector – how has this been achieved and what brands look set to emerge from this social media and consumer-driven surge?
17:10
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Main Stage20 mins
To close the World Retail Lab Asia, we are delighted to welcome Jamie Salter, Founder and Executive Chairman of Authentic Brands Group. In a wide-ranging interview, Jamie will explain how and why Asia is becoming increasingly important to Authentic; how its global brands successfully focus and adapt to local markets; how Authentic is using the power of its platform to accelerate brand growth across content, experiences and global commerce, and where it sees the greatest potential to continue expanding across media, entertainment and live event categories.
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